The result obtained by the parametric test (one-way ANOVA) was unfeasible due to the nonnormal distribution of outcomes (WZ(96) = 0.97, p = 0.020; WY(265) = 0.99, p = 0.017; WX(50) = 0.97, p = 0.184).
Companies can also be build relationships Tinder users, since they are available to correspond with someone and search
Belief countless Generation Z (Mdn = 0.17) had been greater than those of Age bracket Y (Mdn = 0.12), and you will Age bracket X (Mdn = 0.12). A Kruskal–Wallis decide to try showed that the distinctions just weren’t mathematically tall (H(2) = step one.099, p = 0.577).
Nonetheless, the brand new detailed statistics indicated that new age bracket with additional willingness so you’re able to located paigns to the Tinder could be Age bracket Z. Most of the age group has actually a confident imply, whilst results are experienced White dating app fragile positive. Generation Z (0.20) is just one appearing probably the most self-confident a reaction to receiving revenue communications owing to Tinder, confirming this age group keeps an excellent readiness and you will good attitude towards the SM ads (Southgate, 2017). As well, Generations Y and you may Z shown shorter inclination (0.15) for marketing and sales communications as a result of Tinder, as the answers are sensed self-confident (fragile).
5. Conclusions, limits and you may future search
This research aimed to research online dating software users’ responsiveness for the a great paign producing a shirt site, use that is making of text message exploration studies playing with a sentiment scale, and you will a good Kruskal–Wallis take to to know the newest analytical differences when considering for every generation. Overall, results indicated that online dating apps pages has confident ideas towards the new paign, sharing is an acceptable channel in order to carry out invasive business issues. Devamını Oku
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