In a world crowded with Tinder and Bumble, India-born dating site Aisle wants to be the ‘high-intent dating app’ that has been built keeping Indian sensitivities in mind. In an exclusive chat, The Drum gets f ounder-chief exec Able Joe plan of the seven-year-old challenger brand as it gets on its journey to create relevant dating solutions for the Indian consumer.
The dating category truths
Dating in India is at an interesting cusp. Rapid urbanization coupled with large consumption of western programming by the younger population has meant many urban Indians are well acquainted with the concept of dating. And yet in India, the generation before millennials had never experienced classic old-school dating, so it is still a new phenomenon for a large universe. Devamını Oku
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